Disruptive Green Technologies and the Gussing Model

By Eric Nay.

Published by The International Journal of the Constructed Environment

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Sustainability is a devalued term. Its over. As we approach a new era of how we discuss, implement and utilize sustainability in design language, branding and ideological framing it may be useful to see sustainability in the abstract as a hindrance and better off as a disruptive technology meant to spoil old methods, means and messages. The alignment of sustainable discourse with design theory and practice with populist agendas is defeating radical innovation. As part of a funded research project to categorize the sociological benefits of technological disruption a small town in Austria will be analyzed and its desperate and highly effective utilization of biogas generation to revive the town’s economy, brand and help retain its citizens will be used as a case study to show how disruptive sustainable technologies relentlessly applied can create massive changes and rewrite centuries of histories if not impeded.

Keywords: Sustainability, Innovation, Design, Adaptation, Policy

The International Journal of the Constructed Environment, Volume 2, Issue 1, pp.81-88. Article: Print (Spiral Bound). Article: Electronic (PDF File; 694.451KB).

Prof. Eric Nay

Associate Dean, Faculty of Liberal Arts & Sciences and Interdisciplinary Studies, OCAD University, Toronto, Ontario, Canada

The author is an American Architect and Associate Professor of design history and theory and has published and/or presented numerous papers on sustainable design practice, sustainability education and contemporary design theory. He has taught numerous courses and conducted funded research in design theory and sustainable design in the United States, Canada and the Middle East and is very familiar with the current literature and trends in the field of sustainable design. He teaches courses at OCADU in Design Thinking, 20th Century Architectural History and Design and Sustainability currently and is a permanent resident of Canada. He has practiced architecture in New York City, Chicago and California and has an academic background in art, architecture, design and law. His terminal graduate degree is form Cornell University and he is in his second consecutive term as an Associate Dean of the most diverse and comprehensive departments in his University.