Sustainability is a devalued term. Its over. As we approach a new era of how we discuss, implement and utilize sustainability in design language, branding and ideological framing it may be useful to see sustainability in the abstract as a hindrance and better off as a disruptive technology meant to spoil old methods, means and messages. The alignment of sustainable discourse with design theory and practice with populist agendas is defeating radical innovation. As part of a funded research project to categorize the sociological benefits of technological disruption a small town in Austria will be analyzed and its desperate and highly effective utilization of biogas generation to revive the town’s economy, brand and help retain its citizens will be used as a case study to show how disruptive sustainable technologies relentlessly applied can create massive changes and rewrite centuries of histories if not impeded.
|Keywords:||Sustainability, Innovation, Design, Adaptation, Policy|
Associate Dean, Faculty of Liberal Arts & Sciences and Interdisciplinary Studies, OCAD University, Toronto, Ontario, Canada